Roofing is a trust business. A homeowner is about to hand a stranger a five-figure check for work they cannot inspect themselves, and after a hail storm every roofer in the metro is on the same doors. Video is the fastest way to become the company they already recognize. Here are twelve ideas we shoot for roofing clients, none of which require a script or a studio.
Proof videos
1. Tear-off to cap timelapse. A phone on a tripod across the street, one clip every few seconds, and a full replacement compresses into 30 seconds. Add the address neighborhood in the caption, never the exact house.
2. Drone flyover of the finished roof. Ten seconds of a clean, straight roofline says more than a paragraph. Pair it with a review quote as text on screen.
3. Before and after with the homeowner. If they are willing, a three-sentence reaction on their front step is the most persuasive clip you will ever post.
Explainer videos
4. What hail damage actually looks like. Your inspector on a roof pointing at bruised shingles versus blistering. This is the clip that gets shared in neighborhood Facebook groups after a storm.
5. How an insurance claim works, in plain language. Homeowners are scared of this process. Walk through it in under a minute and you become the honest guide.
6. Ice dams: why they form and what to do. A Minnesota staple every January. Shoot it in December so it is ready.
7. Ventilation and why your attic is cooking your shingles. Most homeowners have never heard this; the ones who have are ready to buy.
People videos
8. Meet the crew lead. Name, years on roofs, favorite part of the job, in 20 seconds. This is who shows up at the door, and familiarity lowers the fear.
9. A day in the life. Truck loading at 6 a.m., first nails by 7, cleanup magnet sweep at the end. Homeowners want to see the cleanup.
10. Why we are not a storm chaser. Your local address, license number, years in business and a shot of your shop. Short and factual.
Seasonal videos
11. Spring roof check: five things to look for from the ground. Genuinely useful, and it positions you before storm season.
12. What to do in the first 48 hours after a hail storm. Pre-record it. Post it the morning after the event while competitors are still printing flyers.
Timing for the Twin Cities
Bank explainers and people videos in the off-season. Publish ventilation and spring-check content in April, hail and claims content immediately after each storm, and ice dam content in December and January. Two videos a week is plenty if they are consistent.
Want the shooting, editing and posting handled for you? See our video content program or our playbook for marketing for roofers.
