Insights
Marketing insights for Minneapolis service businesses.
Practical answers on video, local SEO, AI and lead generation for the trades and professions, written by the people doing the work.
AI & Search · Sep 3, 2026
How to Get Your Local Business Recommended by ChatGPT and Google AI
Homeowners now ask AI assistants who to hire. Here is what those systems actually look at, and the seven fixes that make a Minneapolis service business show up…
Read
Video · Sep 3, 2026
12 Video Ideas for Roofing Companies That Actually Get Watched
Forget the logo animation. These are the short videos Twin Cities roofers can shoot on a normal job that build trust before the storm hits.
Read
Budgets & Strategy · Sep 3, 2026
How Much Should an HVAC Company Spend on Marketing in Minneapolis?
A working budget model for Twin Cities HVAC contractors: percent of revenue, how to weight it by season, and where each dollar should go first.
Read